FOOD & ENTERTAINMENT

SANTA MONICA MIRROR, SEPTEMBER 2025

PACIFICPARK.COM

PRODUCT & APPAREL

Los Angeles’s iconic seaside amusement park,

Pacific Park on the Santa Monica Pier, launched

a new line of merchandise and needed a

refreshed brand voice to match. With offerings

ranging from nostalgic classics to collaborations

with streetwear and skate brands, the tone had

to appeal across generations — from families

and tourists to local trendsetters.

I developed a voice that was playful, welcoming,

and slightly irreverent — striking a careful

balance between fun and inclusive without

being too edgy or exclusive.

PACIFIC PARK

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